Shahaf Ben Abu | Inclusive Industrial Design (B.Des) The DAN Department of Creative Human Design, 2011

I personally came to the program with a background in art, having worked in my father's carpentry shop. Hadassah College gave me professional tools through their high level courses and wonderful faculty. From the beginning, students are taught industrial thinking, and get to know design work from all over the world. The general approach of the classes, focused on fitting products to a variety of users, is very good. It makes for better and more appropriate products which are target audience oriented.

There's a very strong connection between art and design and anyone who's interested in art will find themselves very interested by industrial design. I'm very happy in my decision to pursue this field. I know I'm studying a field that fits me well, and which offers me a lot of potential for innovation. It has freedom of action and creativity that allows me to fulfill my dreams. I also really like the idea that you do a project from beginning to the end, to follow the product from the idea to the store.

Today I'm part of a research and development team in a company called "Manfrotto", working with many talented people. My job includes a lot of work with different suppliers from abroad. The company specializes in design solutions for professional photography development equipment, and the company strives for innovation and a successful customer experience. It’s a very successful company with a global customer base, and the winner of "Red Dot" prizes for design. I've been with the company for two years now. I enjoy my work immensely, I am getting a lot of experience, and I am able to travel to design exhibitions all over the world.

http://www.manfrotto.us/