Faculty and Staff - Management (B.A)

Alon Maharshak, PhD, serves as the head of the Human Resource Management Program within the Management Department at Hadassa Academic College. With a distinguished career marked by extensive experience in HR management, Alon specializes in behavioral and organizational research and development. Holding a PhD in cognitive science, his expertise delves into the psychological aspects of decision-making and influence models.
Throughout his professional journey, Alon has held pivotal leadership and professional roles at esteemed institutions. Notably, at the Behavioral Science Department of the Israel Prime Minister's Office, he led initiatives in organization performance appraisal, conducted research and development on selection and evaluation tools, and provided counseling services to enhance organizational processes and support executives. Moreover, Alon has garnered valuable insights managing psychology research departments within artificial intelligence companies, focusing on the convergence of human psychology and technological advancements. Later, Alon contributed significantly at the Israel National Institute for Testing and Evaluation, pioneering innovative methodologies for assessing cognitive abilities and psychological traits, while also sharing his expertise through academic courses at SCE.
In each capacity, Alon has established comprehensive professional guidance and training systems tailored to the specific domains. His approach to work is characterized by professionalism, employing a multidisciplinary perspective, fostering integration, and cultivating strong partnerships to deliver impactful results.

Dr. Arie Fishbein, B. General in the reserves and former commander of the air defense systems. Lecturer in the Israeli academy for about 14 years for a bachelor's degree in marketing and a master's degree in business administration. He has extensive business experience in the positions of CEO and director of several organizations