About Us - Management of Service Organizations

Modern lifestyles, the digital information revolution, and globalization processes have posed new challenges that necessitate updating the managerial toolbox. HAC’s new master’s degree program in Management opens new opportunities for students who wish to expand their insight and practice of new approaches to management.
The master’s degree program is intended for graduates of undergraduate degrees in the fields of management and business administration; graduates of undergraduate degrees in the social sciences (economics, public policy, government); and graduates of undergraduate degrees in the science professions, who wish to enhance their knowledge and managerial skills.

The program offers a range of courses such as Innovation in Service Organizations, Advanced Macro and Microeconomics, Service Planning and Strategic Management, International Marketing and Electronic Trading, City and Municipality Management, Sustainability as a Service Management Engine, Mechanisms for Self-Service in an Era of Mass Consumption, Financial Statement Management, Economics in the Global World, Data Systems for Managers, the OECD, Service in the Public Sector, the Israeli Startup – From Concept to Offers on the Exchange, etc.

Comments from the faculty:

Prof. Yosef Frost, Chair of the Department of Service Organizations Management at HAC:
“In today’s increasingly competitive and changing environment, managers and employees who understand the need to address new and dynamic trends, will accumulate the tools and know-how to analyze and examine modern management. They will also be able to plan and produce an experience and service insight as well as benefit from a significant advantage in the labor market.”

Prof. Frost continues: “Until now, studies have focused primarily on acquiring knowledge only. Knowledge can be acquired independently. The new program will focus on methodical tools and coping with managerial issues.”

Dr. Keren Mazuz, Head of the department’s curriculum:
“This degree integrates contents taken from the economics and business administration fields, while simultaneously focusing on the substantial management challenge of today: service delivery. Over recent years, the demand for managers able to develop service as a relative advantage of organizations has increased. In the modern economics of services, the traditional perception of a service has changed, and in the technological and global environment, organizations produce an application as an additional type of service. If in the past, people used to perceive companies such as Coca-Cola and McDonald’s amongst the list of the 10 largest companies in the world, today the leading companies are Amazon, Google and Facebook, which create service-orientated digital platforms and, which, have in fact, changed the rules of the game. Service-driven management is a global approach that redirects an organization’s actions, expands its strategic base, and deepens the perception of responsibility on the administrative and organizational level. The new program’s curriculum reflects this global trend.

Who is a service-oriented manager?

A service-oriented manager focuses on 3 major fields, i.e., accompany the organization’s units for the purposes of examining and planning; concentrate and collect data, examining compliance with targets and identifying gaps; and promote and assimilate a code of ethics, nurturing service resources and conceptual change amongst the organization’s employees.

The Scope of the Studies and the Profession

The master’s degree program consists of 4 semesters studied over 2 years, a total of 48 credit points. The studies have been adapted for working people and take place on Thursdays from 3 p.m. to 9 p.m. and Fridays from 8 a.m. to 2 p.m. Upon completion of studies, graduates will be awarded a master’s degree in Service Organization Management M.A.* accredited by the Israel Council for Higher Education

What is our study method?

The study method is based on a study of peers, listening to others, and an examination of test cases. The academic staff focuses on presenting and discussing problems from the managerial field and universal challenges facing managers in the global era and in a competitive environment. Test cases, tools and management methods adapted to the changing managerial world will be studied. (For example, a discussion on the deployment of organizations for using the bitcoin currency, the rise of the technology giants and their effect on lifestyles, the global Teva Pharmaceutical company crisis). This study method generates group dynamics of developing innovative approaches for solving managerial and practical problems.

Major Study Subjects

The curriculum framework includes studying theories on globalization and global trends, research methods for comparing and evaluating services, the analysis capabilities of service units during emergency and routine periods, the development of entrepreneurial capabilities, innovation and creativity etc. Furthermore, studies and experience will be possible in applicable research including the students’ final project. Additional courses offered include writing skills (in Hebrew and English), verbal expression, communications, group guidance and decision-making.

A service-oriented manager will focus on three major fields:

Accompanying the organization’s units for the purposes of examining and planning - Where and during which stage does the organization meet the customer, what are the functions of the service in the micro units, what is the service map and the service perception, identification of the places in which the service is overloaded, identification of gaps and inequalities in providing a service and the accessibility of the service units.
Concentration and collection of data for examining compliance with targets and identifying gaps - A service-oriented manager is able to collect data and information from customers and process them as managerial organizational perceptions, which serve the organization.
Promoting and assimilating a code of ethics, nurturing service resources, and conceptual change amongst the organization’s employees. The function of a service-oriented manager is in the organization’s interface with its customers and, as such, the manager must exhibit flexibility, creativity, initiative, and strategic thinking.

Major Courses

An Introduction to Service-Directed Management.
Innovation in Service Organizations.
Advanced Macro and Microeconomics
Service Planning and Strategic Management.
Online Service: International Marketing, and Electronic Trading.
Sustainability as a Service Management Engine.
Mechanisms for Self-Service in the Mass Consumption Era.
Financial Statements Analysis.

Optional Courses

Economics in the Global South – A case study in Brazil
Directed Service – Events: Deployment for emergency and Transition Situations
The European Union (EU) and the Organization for Economic Corporation and Development (OECD): Service Management, the Transfer and Distribution of Knowledge
The Development of Service Teams and Group Dynamics
Strategy in Policies and Service in the Public Sector.
The Israeli Startup from Conception to an Offer on the Exchange
Inequalities in Accessibility to Services
For details of the academic courses (Hebrew)

Basic Conditions for Acceptance

The prerequisite for students who have studied one of the management professions is an average grade of 80 in undergraduate studies. For students who do not come from the management field, there is a prerequisite for courses in micro and macroeconomics and additional supplements that can be completed within the college framework and pursuant to individual determination in accordance with their study curriculum in the undergraduate degree.

For the full acceptance conditions (Hebrew)

* The opening the master’s degree program in Organization Management has been approved by the Council for Higher Education. Granting the degree is conditional upon the Council’s final approval.